MARKETING STRATEGY
I’m Izabela Dobran, a marketing leader with more than 20 years of experience in developing marketing strategies, building brands, and connecting business objectives with customer needs and experiences.
My approach brings together brand strategy, sales, promotion, digital channels, content, CRM communications, and performance measurement into one integrated marketing system. Rather than treating marketing activities in isolation, I connect them into a cohesive whole that supports business priorities and sustainable growth.
I have worked on marketing initiatives in B2B and B2C environments, including brand development, omnichannel campaigns, digital growth, events, and customer communications. My background in marketing, sales, finance, engineering, and design enables me to combine analytical thinking, creative execution, and a broader business perspective.
My focus is on transforming marketing from a collection of disconnected activities into a structured system with clear priorities, consistent execution, and measurable business results.
STRATEGY
Marketing strategy, brand positioning, and growth plans aligned with business objectives.
BRANDING
Brand development, visual identity, and consistent communication across all channels.
OPERATIONS
Marketing processes, team coordination, campaign planning, and KPI tracking.
GROWTH
Digital growth through campaigns, analytics, SEO, CRM, and conversion optimization.
INTEGRATED MARKETING
Effective marketing is not a collection of disconnected activities, but a system that connects brand strategy, sales, products, communications, customer experience, and performance measurement in support of business objectives.
STRATEGY & PLANNING
Analysis of business objectives, brand positioning, and priority-setting for sustainable growth.
DIGITAL PRESENCE
Business websites, social media, and content, supported by SEO fundamentals and AI search readiness.
PHYSICAL PRESENCE
Branding for retail and business spaces, promotional materials, and events that bring the brand to life.
MARKETING SYSTEMS
Connecting campaigns, content, CRM, and analytics through clear processes and performance measurement.
Strategic marketing framework designed for sustainable growth.
I develop integrated marketing systems that connect
business objectives, brand strategy, sales, promotion,
and customer experience within a unified, structured framework.
My approach combines strategic planning, process organization,
creative leadership, and performance measurement to ensure
that marketing activities have a clear direction, remain aligned,
and contribute to measurable business results.
Throughout my career, I have worked on projects involving
brand management, omnichannel campaigns, digital marketing,
CRM communications, events, and content development,
connecting different channels and activities to deliver
a consistent customer experience.
Alongside strategic leadership, I have hands-on experience in
creative production, visual communication, website content
management, and digital solution development. This combination
enables me to connect strategic ideas with day-to-day execution
and business needs.
I use tools such as GA4, Meta Ads, Google Ads, Semrush,
Brevo, Trello, WordPress, Adobe Creative Suite, and AI tools
to plan, coordinate, analyze, and improve marketing activities.
My goal is to ensure that strategy, content, digital channels,
and data work as a connected system that supports efficiency
and sustainable growth.
Marketing Competencies
Marketing Strategy
Brand Positioning
Omnichannel Campaigns
Marketing Operations
KPI & ROI
MARKETING LEADERSHIP
Digital Marketing
Meta Ads & Google Ads
GA4 & Analytics
CRM & Email Marketing
SEO & Reporting
DIGITAL GROWTH
Brand Identity
Creative Leadership
Content Production
Web & UI/UX
Visual Storytelling
CREATIVE EXECUTION
PSPT OMNICHANNEL MARKETING FRAMEWORK
One system. Four dimensions. Customer at the center.
PSPT connects the product portfolio, sales channels, and promotional activities through the time dimension, from annual planning to execution. The customer is at the center of the model, while brand strategy ensures consistency across all relevant touchpoints.
The framework helps companies align brand strategy, marketing activities, and sales processes, organize priorities and resources, and measure results against business objectives, while delivering a consistent customer experience across connected channels.
Effective marketing starts with a clear business objective. I connect strategy, activities, and performance measurement in a system where every initiative has a clear purpose and success criteria.
INTEGRATED MARKETING SYSTEM
Connecting strategy with execution.
Strong brands are built through clear positioning, recognizable communication, and a consistent experience across every customer touchpoint.
BRAND STRATEGY
From positioning to brand experience.
Successful campaigns connect the right message with the right audience through the right channels. I develop initiatives guided by clear communication and business objectives.
INTEGRATED CAMPAIGNS
Creativity aligned with business objectives.
Consistent results require clearly defined processes, responsibilities, and priorities. I organize marketing activities so that teams and channels work in alignment.
MARKETING OPERATIONS
Processes that support efficiency and growth.
Data enables better decisions. Through analytics, KPI tracking, and continuous optimization, I evaluate performance and identify opportunities for improvement.
DATA-DRIVEN DECISIONS
Measuring performance and improving results.
Creative leadership connects strategic thinking with execution—from brand identity and content creation to visual communication and digital customer experience.
CREATIVE LEADERSHIP
From strategy to consistent execution.